The brief was to create a 10-second 3D animation for Penstore. I chose to focus on Penstore’s Advent calendar, highlighting the excitement and curiosity that comes with opening each window. That sense of anticipation – the playful thrill of discovering something new – became the emotional core of the animation.

Christmas is a season of imagination and creativity, and I wanted to capture that through a vibrant and visually engaging sequence. Using Cinema 4D, I explored how form, rhythm, and motion can evoke the joyful process of creating – just as Penstore inspires its customers to explore and express their creativity every day.