In a future scenario in 2050, AI and VR porn have drastically reduced physical intimacy, negatively impacting mental health. The solution? IKEAHub – a campaign where hologram instructions show how couples can use their IKEA furniture to reconnect.

Through ads on Pornhub, with porn titles that lead to IKEAHub, IKEA is not only helping people build furniture – but also building intimacy.

Fictional project created for educational purposes.