A school project where the task was to create a brand from the word “helvete” (“hell”). The result is the visual identity for the fictional pizzeria Helvete – a restaurant that grows its own wheat and makes flour products from scratch.

The concept combines natural ingredients with modern pizza-making. With a wood-fired oven and artisanal methods, it offers a taste where tradition meets innovation.

The design reflects fire and craftsmanship. The logo – a wheat grain shaped like a fork – connects nature and food.