Where function meets feeling.

To meet Gen Z’s growing demand for plant-based products that support wellbeing, we created the sub-brand Oddlygood Gut Feeling – designed to strengthen gut health through fermentation and probiotics.

Based on the insight that the gut and brain are deeply connected, and that young people are constantly on the go, we developed two convenient products

Drinkgurt – a smooth, filling drinkable yogurt packed with billions of good bacteria.

Kombucha – a refreshing, fermented green tea that boosts energy and balance.

The design concept “Where function meets feeling” plays with the shapes, movements, and “buzz” of the gut, visually expressing the liveliness of fermentation. The slightly sparkling texture and tactile surface reflect the idea of energy — inside and out.

The aluminum can preserves the natural carbonation, is sustainable, and gives the product an unexpected, standout look on the shelf.