Fasching, Stockholm’s iconic jazz club, struggled with perception: known as a “jazz club,” but in reality a vibrant stage for boundary-breaking music. The challenge was to create an identity that built loyalty beyond big names and lowered the threshold for new audiences.

Our concept, Uncommon sounds on common ground, reframes Fasching as more than a genre. It’s a living space where voices, styles, and generations collide — unpredictable, open, and always in motion.

The new identity is built around an open form: a logo that acts as a portal and a stage, constantly shifting — sometimes light, sometimes image, sometimes pure color. Like the music it presents, the identity never stands still.